Assignment 13

9 weeks overview

In the first nine weeks of sports marketing we leaned the foundation of the marketing world. We started with the seven key functions of marketing. These consisted of Product/Service Management,Distribution,Selling,Marketing-Information Management,Financing,Pricing, and Promotion. First there is product/service manigment this is when you disgn a product and then you have to inprove it but seeing how your customer wants it to change. To change the product you have to get input from all part of you company. We learned about this by creating a product that had a unique and spucific feture that would make it above other products. Then there is distrubution in this prosses the ditrubuter has to think about how he will get a product from point a to point b. Then he has to figure out how much of his product they will loose in the process. We learned how hard it can be to choose out sorcing or having the work done close. We learned this through doing an activity where we moved salt and water with a straw a spoon and a paper towel. We learned how much prodect is realy lost.Then we learned about selling, in selling a seller has to know all about their product so they can covince the customer to by the product. We learned that knowing all about your product is inportent because without knowing you make yourself and your product look realy bad.Learning about marketing information manigment was easy all you had to know is the word "research". This word means what the customer wants how they want it and whats the best way we can give it to them. Financing this is very inportent, this is where you deside where the money you have is going to make you bisnees continue running.Then when you have a product you have to price it this is hard because there are so many products and people you want to price it just right to get as many sales as posible.promotion this is the part where you take you product and hit the world right in the face with it. Your product needs to be on everyones mind even if it left a mark. Push you product to the limate and make the customer want it. The P's of marketing Price ,Product, Permotion and plase. These things are a basic foundation to marketing.Price-its inportent to make sure you never over or under price a product or the customer wont me intrested.The product is something that the custumer wants and you have to sell them.permotion is how your going to make you product stand out. Plase is inportent because without the right place no one will come to get you product. S.T.P-Segment Target and Position Segment this is a group of people or companies that have simaliar needs for a product or servie. The target is what segmant you want to sell you product to. the position is how a product or company is seen in the eyes of their target market.

Shoes

We saw a video on highly priced shoes. These shows could cost up to hundreds of dollars. The video also showed the Marbury shoes which was almost the same shoe the only difference is the brand on the outside.

Marbarys mother talked about how when she was buying shoes for her kids she didn't have the money to pay for the expensive shoes. She used her money on needs like food.

The definition of need is something you could not live without. Want is something that we would like better then what we need.

I buy things on how much money i have to spend on them because when i can buy 3 pairs of jeans for the price of one i would choose the one.

Selling ads

Selling is directly or inderectly selling a product to a cutumer.

Focus group

This week in class we are learning all about information marketing. We have been learning the ways that companies find out what the customer wants. The method that we learned about today was a focus group. In the focus group we all tried a product and decided which one we like the most. Then we took a questionnaire to find out what about the product we liked and how much of the product we have seen advertising for. In the end the off brand product was liked the most.
This is an example of a focues group showing input from all over the world.

Transfer of product

Today in marketing we learned about distribution. Distribution is getting a product from point A to B. We had to get salt and water across the room and we had to use a straw, a paper towel and a spoon. We first tried trapping the water in the straw but that did not work so we had to suck the water up in to our mouths and transfer it that way. The salt we decided to put in the paper towel and scrape it out with the spoon. This worked really well because we could put all the salt in one load. This was to teach us all about how some time products are lost in the transfer process. In the end the team with the best strategy won.

http://www.memphisflyer.com/images/blogimages/2009/07/13/1247520816-fedex.jpg

Interview Questions

1.Tell me about you- Well when i explain myself to people its hard to say things that i like,this is because in every category that someone would ask me about i like many things in that category. Such as music, music has many genders and i like most but i cant stand country music i don't even know why maybe its the words or something else i just hat it. The same things go with foods i have never really been able to narrow it down but i really like pastas,pizza,seafood.... and it goes on forever. TV has become less impotent to me lately because i have so many other things that are fun like guitar, ukulele, playing sports and things that are out side.
2.I really have never liked a lot of my classes in school i always felt that i could be spending my time doing other things with my life right now my favorite class is sports marketing. In sports marketing i haven't gotten homework yet i don't have to take notes all the time and i get to use a computer that always helps and the environment is relaxed and there's not tunes of pressure.
3.I'm only OK at sports marketing because i have never really used computers much but what I'm learning is fun so I'm going to stick with it.
4. My strengths, i really am not good or great at anything but that's probably because i hate doing the same things to much so ill say I'm OK at most anything. Weaknesses are wide ranged but manly i am really bad at school most things that have to do with reading writing math or science.
5.Studying for tests is something that i hate doing, but if i dont do it i fail everything. I go overthings alot or work out problems are read the vocab. hounderds of times in the end it only helps a little bit.
6.What i would like to learn from this class, I would like to learn how to take my ideas and get them into the world and notest.
7.I think that work should be devided by the people in the group because some people like only some types of work and others like doing other types of work so I think the groups should divide their own work.
8.I would make a great team member because, I dont need to have things my way i like seeing how other people like things done. I will voice my thoughts but other then that im good with what the other two people in my group want. I can also make desitions too.