Focus group

This week in class we are learning all about information marketing. We have been learning the ways that companies find out what the customer wants. The method that we learned about today was a focus group. In the focus group we all tried a product and decided which one we like the most. Then we took a questionnaire to find out what about the product we liked and how much of the product we have seen advertising for. In the end the off brand product was liked the most.
This is an example of a focues group showing input from all over the world.